European Union Calls for Less Sexism in Advertising

Yes, it’s possible!  Last week the European Union Parliament adopted a report that calls for less sexism in advertising.  A Swedish official had this to say about it:

“When women and men are portrayed in a stereotypical way the consequence may be that it becomes difficult in other contexts to see women and men’s resources and abilities in areas other than those of the traditional gender roles.”

Right on!  Now let’s hope the U.S. follows this example.  For a great group doing media awareness information in the US, check out About-Face and their gallery of offenders and winners.


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